Rolls-Royce car sales hit record heights

ROLLS-Royce Motor Cars has reported record sales on the back of increased demand from Germany and Russia.

The luxury car maker – part of the BMW group – reported a 31% rise in sales during 2011 to 3,538 cars.

Rolls-Royce’s £165,000 Ghost model – targeted at successful young entrepreneurs and executives rather than its traditional market of older captains of industry – has been the main driving force behind the company’s sales growth.

Sales were the highest in the marque’s 107-year history, beating the previous record set in 1978 when 3,347 Rolls-Royce models were sold. But at that time, the Bentley and Rolls-Royce marques were both parts of the same company.

Rolls-Royce, headquartered in Derby, has seen sales in its car division more than treble since 2009.

The market for Rolls-Royce models grew particularly fast in Germany and Russia, where sales more than doubled last year.

Sales in the Asia Pacific region rose 47%. In the UK they were up 30%, while in the Middle East they rose 23%.