Mercian aims to crack bespoke carton market

CANNOCK-based Mercian Labels Group has added to its product offering via multiple design folding cartons.

The firm says unique features and variable data are now ever more frequently demanded in the carton industry and it is planning to meet that demand by using the latest Xeikon 3000 series digital platform and a new inline conversion process, which it says will allow it to deliver products cost effectively and in short runs.

It launched the service at the Packaging Innovations Exhibition in Birmingham this week.

Managing Director Dr Adrian Steele said “The conventional sheet fed litho manufacturing process for printed folding cartons limits the creativity that brands wish to incorporate into their packaging. Digital printing permits the inclusion of personalised content on every pack, with infinite versions for trials as well as inclusion of unique brand protection features.”

The samples on show at the exhibition also incorporated a number of security features such as microtext, variable barcodes and variable text and numbering.

Steele added: “We expect this new service, which we believe to be the first of its kind in the UK, to attract excitement and interest from brands of all sizes looking to differentiate their offering using their printed cartons.”

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