Barclaycard deal will mean new name for NIA

THE NEC Group has signed a five year partnership deal with Barclaycard which will see Birmingham’s National Indoor Arena (NIA) venue renamed NIA, A Barclaycard Unwind Experience.

The deal will also see Barclaycard become official payment partner of The Ticket Factory, the LG Arena, the National Exhibition Centre (NEC) and the NIA, which is set to undergo a £20.6m transformation by 2014.

Dan Mathieson, head of experiential marketing and partnerships at Barclaycard, said: “Striking this deal gives Barclaycard a chance to showcase innovation in payment at some of the UK’s hottest entertainment events and venues.

Paul Thandi, chief executive at the NEC Group, said: “Having a partnership of this calibre is a landmark in the NEC Group’s renewed evolution. This partnership fits our business philosophy around providing meaningful live experiences for our customers.

“We share a drive to invest in technology and solutions that simplify the customer journey which means we will be able to offer an outstanding entertainment experience from start to finish.”

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