THE importance of 'Brand Britain' and its strengths need to be emphasised to accelerate economic recovery, Deloitte's chief executive has said.

Speaking to TheBusinessDesk.com, David Sproul said the UK needs to "get back to what we're good at".

Mr Sproul said: "It's a bit too simplistic to say like the Government is that we need to scale back financial services and increase manufacturing. We've got to get back......for the full story register now for free or login below...