BIRMINGHAM City Football Club has secured a new shirt sponsor in the shape of leisure, entertainment and lifestyle company EZE Group.

The new sponsorship deal - for an undisclosed amount - will see EZE Group’s branding appear on all the club’s kits in the 2012/13 season, as well as on training kits and the match day clothing worn by management and backroom staff.

It is the third piece of positive news of late for Blues who have had a tough few months. The club failed to reach the Premier League after losi......for the full story register now for free or login below...