Regional Business Information for the West Midlands
Brum gets its own Grand Central
5th September 2012
By Andy Coyne - Editor, West Midlands
A CGI of Grand Central Birmingham
THE Pallasades Shopping Centre is to be rebranded as Grand Central Birmingham when it opens in autumn 2014.
The nod to New York comes as the existing shopping centre undergoes a transformation process as part of the New Street Station redevelopment scheme. It will be anchored by a new John Lewis department store.
Research shows that more than 100 aspirational retailers do not currently have stand-alone stores in Birmingham and it is planned that Grand Central Birmingham will house many of these brands.
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"Birmingham doesn’t currently have a centrally-located shopping destination for premium fashion brands such as can be found in other major UK cities." Mmm, I think it does?! And the Pallasades is far from being premium is it?
Tom Carroll