Cogent Elliott uses Savile relevations to deliver powerful campaign for the abused
30th October 2012
WARWICKSHIRE creative agency Cogent Elliott has developed a powerful advertisement for the National Association of People Abused in Childhood, based upon the Jimmy Savile revelations. The advert inverts the meaning behind Jim’ll Fix It badge, the most well-known association with Savile. The stark image reinforces the public shock about the way a famous figure was allegedly able to use, and hide behind a position of trust and celebrity. It also reinforces the message that people should be able to speak up if they are a v......for the full story register now for free or login below...
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