Cogent Elliott uses Savile relevations to deliver powerful campaign for the abused
30th October 2012
The image created for the National Association of People Abused in Childhood campaign
WARWICKSHIRE creative agency Cogent Elliott has developed a powerful advertisement for the National Association of People Abused in Childhood, based upon the Jimmy Savile revelations. The advert inverts the meaning behind Jim’ll Fix It badge, the most well-known association with Savile. The stark image reinforces the public shock about the way a famous figure was allegedly able to use, and hide behind a position of trust and celebrity. It also reinforces the message that people should be able to speak up if they are a v......for the full story register now for free or login below...





