Export 2012 Seminar: Products need to have international appeal

FIRMS in the West Midlands have been told that developing an internationally-appealing product will boost their export efforts.

The head of University of Warwick-based WMG, Professor Lord Bhattacharyya, said having such a weapon in their arsenal would enable firms to compete successfully overseas.

“Great Britain has some fantastic SMEs and many are exporting and trading successfully across the world. In order to be successful overseas, SMEs need to have an international product to sell alongside a market pull,&rdq... For the full story register now for free or login below...

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