Export 2012 Seminar: Products need to have international appeal

FIRMS in the West Midlands have been told that developing an internationally-appealing product will boost their export efforts.

The head of University of Warwick-based WMG, Professor Lord Bhattacharyya, said having such a weapon in their arsenal would enable firms to compete successfully overseas.

“Great Britain has some fantastic SMEs and many are exporting and trading successfully across the world. In order to be successful overseas, SMEs need to have an international product to sell alongside a market pull,” he said.

“It can be difficult for companies if they don’t know the local market or customers, this is where developing partnerships can help to access countries and lead to success.”

Lord Bhattacharyya was speaking at an Institute of Directors breakfast event, held at the university.

Opportunities to grow via overseas trading is the subject of the Export 2012 Seminar being staged by Barclays and TheBusinessDesk.com on Friday November 30.

UK Trade & Investment (UKTI) adviser Robbie Beak will be joining fellow speakers, Black Country Metals chairman and managing director Peter Mathews and Adrian Bailey, Labour MP for West Bromwich West, at the breakfast event.

The seminar is aimed at firms who are not currently trading their goods and services internationally or those who are but would like to do more.

The event, which will be chaired by TheBusinessDesk.com editor Andy Coyne, will be held at the Latitude Club in the One Snowhill building in central Birmingham and will be an 8am for 8.30 am start. It is expected to finish at around 10.15am.

If you would like to attend the export seminar please send an email to Lisa Kennedy at Barclays at lisa.kennedy@barclays.com