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Export 2012 Seminar: Products need to have international appeal

22nd November 2012


Picture courtesy of UKTI

FIRMS in the West Midlands have been told that developing an internationally-appealing product will boost their export efforts.

The head of University of Warwick-based WMG, Professor Lord Bhattacharyya, said having such a weapon in their arsenal would enable firms to compete successfully overseas.

“Great Britain has some fantastic SMEs and many are exporting and trading successfully across the world. In order to b......for the full story register now for free or login below...

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Just wonder whether this isn't another of those articles that might put more companies off exporting than encourage them? In addition to the Barclays and event on 30th November, any companies wishing to get the views of more private industry international market specialists are welcome to come to the Black Country Local Enterprise Partnership event on 11th December in Brierley Hill. Contact Katherine Birch on 01384 471133 for more details or to reserve your place.

Steve Parker

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