Birmingham advisors assist Canadian firm in key acquisition
ADVISORS in Birmingham have assisted a Canadian business complete an important UK-based acquisition.
Toronto-based North Plains Systems helps companies leverage their visual media assets. It has strengthened its global portfolio with the acquisition of London-based Vyre Ltd.
The BDO Transaction Services team, based in Birmingham, provided financial and tax due diligence for NPS during the transaction. BDO said the undisclosed deal was a further demonstration of its global capabilities.
Vyre is a leading provider of marketing resource management and brand asset management software.
The acquisition will enable NPS, part of the Accel-KKR portfolio of companies, and Vyre to optimise the creative marketing capabilities of their respective customers.
Rob Palumbo, managing director, Accel-KKR, said: “We have worked with the BDO Transaction Services Team on numerous occasions in the past and have always appreciated their perspective and approach in navigating financial and tax due diligence processes. The BDO team continued to impress in this transaction by identifying the key commercial issues and importantly, by offering up pragmatic solutions to get the issues resolved.”
James Christopher, President and CEO, North Plains, added: “This acquisition continues our rigorous focus on enabling North Plains customers to better connect and engage with their target audience by unleashing the power of their visual media.
“We’re fortunate enough to work with some of the most innovative brands in the world, helping them to create brand value and drive business growth.”
Vyre’s products include On Brand, a software-as-a-service solution that provides management of brand guidelines, brand assets and creative workflows, and Unify, a web-based marketing application platform.
