Purity invests £1.5m to increase brewing capacity
WARWICKSHIRE-based brewer Purity has underlined its growth ambitions with the installation of a new brewhouse and brewing equipment at its headquarters.
The £1.5m investment in facilities at Upper Spernall Farm, near Alcester, will see the firm capable of producing up to 140,000 pints of beer every week, a 150% increase in brewing capacity.
The installation of the brewing system began after Purity achieved the major milestone of completing its 2,000th brew. This means Purity has produced 14m pints of beer since crafting that first barrel of Pure UBU in December 2005.
The semi-automated brewing system has been imported from manufacturer Braukon, based in Germany.
Paul Halsey, Purity managing director, said: “We’ve experienced incredible growth and success since 2005. We needed to take the company to the next level so we’ve made a big investment with this expansion, and Purity will continue to grow in the short to medium term, with fantastic prospects for the long-term.
“The new plant will be up and running by mid to late summer. But our expansion isn’t just restricted to the new brewhouse.
“We’ve always had a strong commitment to supporting the environment, as all waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity. As part of the brewery expansion, the wetland system has now increased in size to cope with new volumes.”
In addition to Pure Gold, Purity produces Pure UBU and Mad Goose beers for nearly 500 pubs around the UK.
