MG uses British Grand Prix to showcase MG3 to sporty young buyers
BIRMINGHAM-based MG UK is to use British motorsport’s premier event to showcase its latest model.
Three of the Longbridge-produced MG3 superminis will be on show at the British F1 Grand Prix at Silverstone this weekend.
The company is trying to capture a more youthful customer and is marketing the new model much as BMW does with the Mini. It is therefore hoping that exposure to the thousands of F1 fans heading to Silverstone will change perceptions of the brand.
The cars will be on show in the Woodlands camping area, just 250 metres from the Silverstone circuit. There will be three examples – a car in Lady Grey with Shards graphics; the second in Smokey Blues with Hope & Glory graphics and a third in White on the Tiles with Mod Oct graphics.
MG3, which is designed and engineered at Longbridge, is described by the Chinese-owned company as “a distinctive statement of modern British style” and one specifically aimed at “young and young-at-heart buyers who want a really practical small car that is fun to buy, own and drive”.
Guy Jones, MG’s Sales & Marketing Director, said: “We have only just started to roll out the MG3 in the UK and already the reaction has been fantastic. We’ve even had people already putting their names down to secure one of the first cars.
“It’s distinctive, cheeky and will be a real fun car – the vast range of styling choices means the fun starts even when you’re ordering one. But at the same time it’s a very practical car and will offer one of the very best interior space packages in class.”