Business and people search

MG uses British Grand Prix to showcase MG3 to sporty young buyers

28th June 2013

The new MG3 supermini

The new MG3 supermini

BIRMINGHAM-based MG UK is to use British motorsport’s premier event to showcase its latest model.Three of the Longbridge-produced MG3 superminis will be on show at the British F1 Grand Prix at Silverstone this weekend.The company is trying to capture a more youthful customer and is marketing the new model much as BMW does with the Mini. It is therefore hoping that exposure to the thousands of F1 fans heading to Silverstone will change perceptions of the brand.The cars will be on show in the Woodlands camping area, just 250 me......for the full story register now for free or login below...

Or Login to Read this Story


Latest Business News

Read More News

 
TheBusinessDesk is a trading name of Regional Media Services Ltd.
A company registered in the UK, company number : 07111349 VAT Number : 124302954