MG uses British Grand Prix to showcase MG3 to sporty young buyers
28th June 2013
BIRMINGHAM-based MG UK is to use British motorsport’s premier event to showcase its latest model.Three of the Longbridge-produced MG3 superminis will be on show at the British F1 Grand Prix at Silverstone this weekend.The company is trying to capture a more youthful customer and is marketing the new model much as BMW does with the Mini. It is therefore hoping that exposure to the thousands of F1 fans heading to Silverstone will change perceptions of the brand.The cars will be on show in the Woodlands camping area, just 250 me......for the full story register now for free or login below...
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