City to push foodie credentials with Birmingyum campaign

TOURIST body Visit Birmingham has partnered with London Midland to launch a new tourism campaign promoting the city’s food scene, in an attempt to position Birmingham as an international leader in cuisine.

Research shows that nearly 60% of visitors travel to Birmingham for the city's acclaimed food and drink scene and tourism chiefs are keen to tap into this growing gastronomic reputation.

The Birmingyum marketing campaign looks to build on the city’s growing culinary profile with a range of national adver... For the full story register now for free or login below...