Media Buzz: Big Cat Group; Ian Strachan Communications; Stone Junction

New appointments for Big Cat

FULL service agency, Big Cat Group, has made three new appointments to its Midlands based office.

Zoe Guest joins the group as PR Account Manager. Having worked for various PR groups in the past, she has knowledge of various sectors including health, automotive, travel, lifestyle and sports PR. She has a Media and Communications degree from Birmingham City University and CIPR membership.

Big Cat’s second appointment goes to Beth Meads who has joined the group as a PR intern. Having recently graduated from the University of Arts London, she impressed with her skills and energy and takes the role as PR Account Executive.

Robert Robinson is the most recent addition to the design team. He brings his past experience working with brands such as Pandora and Ministry of Sound.

The new team members will work across Big Cats clients including; Cloggs, ticketscript and Birmingham Children’s Hospital.

Nick Morgan, CEO of Big Cat Group, said: “We’re thrilled to have these three new additions to the Big Cat team. Their appointments come in response to the business boom Big Cat is currently experiencing. We’re proud to be defying these times of austerity and being able to offer employment, which will ultimately create an even better quality service to all our clients.”

50 sign-ups in 50 days for new online experts directory

A NEW online service aimed at helping journalists find experts has recruited 50 experts in its first 50 days.

The Quote Factory was launched earlier this summer by Midlands press and public relations consultancy Ian Strachan Communications Ltd. The service – which takes the form of an online directory – helps journalists, broadcasters and researchers in the Midlands region find experts on a wide range of subjects.

The Lichfield-based firm said the signings covered a wide range of experts from accountants and lawyers to road safety experts and retail specialists.

Strachan said The Quote Factory was designed to be a quick way of finding people who are experts in their field and willing to give quotes, help and the benefit of their expertise. As well as helping journalists, the service gives valuable media exposure for companies in the Midlands region.

“I am delighted with the start we have had, with a lot of businesses in the region realising this is an inexpensive way of getting their capabilities and expertise recognised. A number of switched-on PR and marketing agencies have woken up to the fact that this is a great way of getting media exposure for their clients, while many professional services firms see it as a way of getting their expertise out there for people to see,” he said.

Stone Junction secures school campaign

STOKE-on-Trent school, Birches Head High School has appointed Stafford PR agency Stone Junction to handle its media relations.

Birches Head is an 11-16 mixed comprehensive Foundation/Trust school based close to the city centre of Hanley. It is rated at an overall good standard by Ofsted but is described as outstanding in its effectiveness in developing partnerships to promote learning and well-being.

As part of the campaign, Stone Junction will target key media such as local, regional, national and trade press.

Richard Stone, managing director of Stone Junction, said: “Birches Head High School is now one of the two consumer-orientated clients we work with. We’re really happy to be taking on the school as a client and we have already planned some really interesting opportunities that we can’t wait to get started on.”

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