CSR Briefs: Mondelez International; Shakespeares; Alan Ward

Mondelēz International raises £2,000 at World’s Biggest Coffee Morning

EMPLOYEES from the home of Cadbury have raised more than £2,000 by taking part in the World’s Biggest Coffee Morning, in aid of Macmillan Cancer Support.

Staff from Bournville-based Mondelēz International sold cakes and held a raffle in order to raise the grand total of £1,945 for the cancer support charity.  

Kelly Farrell, community affairs assistant manager at Mondelēz, said: “Our employees have fundraised for Macmillan for a number of years and as a business we support their efforts through our cashmatch programme so we are pleased to be able to support the charity once again.

“Cancer affects so many people throughout the UK and the work of Macmillan is invaluable in providing support for people living with cancer and their families.”

Mondelēz International’s Kenco brand is the official coffee partner of The World’s Biggest Coffee Morning, which took place on Friday September 27.

Shakespeares backs maternity care initiative

MIDLANDS charity Baby Lifeline is launching a ground-breaking national maternity training initiative backed by law firm Shakespeares.

More than 3,500 midwives, clinicians and other healthcare and legal professionals in the maternity sector are being offered the opportunity to receive expert training from Baby Lifeline, the Coventry-based charity which helps pregnant women and new-born babies.

Supported by Shakespeares, Birth 2 UK is an attempt to shake up NHS services and Baby Lifeline has developed the training in response to a 2012 report into maternity claims.

The new initiative will offer a full training programme, focusing on six specific areas of maternity care, and will be held in eight regions across the UK including the West Midlands.

Shakespeares’ head of clinical negligence claims Robert Rose said: “It’s clear that the right training put in place nationally and regionally to ensure that individuals working with the sector are alive to the risks involved so those risks are minimised and there are fewer cases of negligence in relation to children’s lives.”

Alan Ward and rotary club come to the aid of Afghan conflict hero

A SHROPSHIRE furniture store and a rotary club have stepped in to help provide a special chair for a former soldier who has defied doctors since he was badly injured in a bomb blast in Afghanistan.

Bosses at Alan Ward in Shrewsbury said they are delighted to help give Simon Vaughan, from Ercall Heath, near Newport, more independence.

Whitchurch Rotary Club had donated £500 for the Celebrity Regent Grande chair but more fundraising was needed to raise the total £1,200 cost of the chair.

Kathy Lesser, marketing manager at Alan Ward, said: “Simon is confined to a wheelchair but this terrific chair we have helped to buy will make such a difference to his life.

“It has lots of features which are ideal for Simon. It can fully recline for when he is relaxing and can also lift and tilt to help him into a standing position.

“It’s electrically powered and Simon can operate it easily with the handset.” 

George Brown, chairman of Whitchurch Rotary Club, said: “We give donations to many good causes and felt that Simon was an ideal person for us to help.”

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