Media Buzz: Gough Bailey Wright; Rave; Kimberley-Jane Design

PRide award success for Gough Bailey Wright

BROMSGROVE-based marketing communications agency, Gough Bailey Wright has won a CIPR (Chartered Institute of Public Relations) award for an innovative report it produced for bdht (Bromsgrove District Housing Trust), a registered provider of social housing.

GBW received the Gold award in the Best External Publication category at the CIPR PRide Awards 2013 for the Annual Report it produced for bdht’s tenants.

Judges said the report was “an engaging and positive publication that really targets the core audience, who are traditionally very hard to reach”.

Sue Bailey, GBW’s managing director, said: “I’m very proud of everyone involved with this project. As a creative agency, we pride ourselves on developing innovative ideas and strategies for clients.

“The creativity behind this Annual Report ensured a high level of engagement between bdht and its tenants, who really felt that their opinions were valued. As a result, this report was well received and helped strengthen the relationship between bdht and the tenants.”

GBW was shortlisted in four other categories for the awards – Best External Publication, Outstanding Public Relations, Best Event and Healthcare Campaign.

PRide judges rave about Coleshill agency

BIRMINGHAM marketing agency Rave dominated the Best Consumer Relations Campaign category at CIPR PRide Midlands, winning both Gold and Silver for campaigns with global home appliance brands AEG (AEG Grassroots Sport) and Electrolux (The Cube by Electrolux) respectively.

Other award wins for the Coleshill firm included Best Use of Media Relations Silver for The Cube by Electrolux campaign and Best Integrated Communications Campaign Silver for AEG Grassroots Sport.

John Wilford, managing director at Rave, said: “Rave was the second most awarded agency in this year’s PRide awards, dominating the consumer campaign category.  These awards are testament to our ability to deliver fantastic results, through identifying, understanding and communicating effectively with target audiences.  I am delighted for my team and for our clients.”

 

Social media survey proves successful for Kimberley-Jane Design

A SURVEY conducted by Birmingham-based branding and web design agency Kimberley-Jane Design has found that 96% of firms agree that social media has made their business more accessible.

The vast majority (86%) of respondents also said that social media had affected their business growth in a positive way.

The survey, conducted among Midlands business owners over a one-month period, also found that 100% of firms agreed there had been an increase in business start-ups across the Midlands.

Kimberley-Jane Design owner Kimberley Leary said: “These are unanimous and exciting results which clearly show our start-up nation is improving. People are moving away from relying on employment and taking a leap of faith into starting their own business. This is how we create a sustainable future. I owe my business growth to social media and was able to harness its power so it’s great to see other businesses do the same.”

Kimberley-Jane Design opened its studio in Canal Square three years ago with the aim of helping start-ups to create brand identities.

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