Drinks all round as PR agency wins cider account

SOLIHULL-based PR and advertising agency McCann Central has being appointed as lead creative agency for Birmingham-based cider brand Frosty Jack’s.

Winning out after a competitive pitch, McCann will be responsible for refreshing the Frosty Jack’s brand, which will see the agency redesign the current packaging, launch a new consumer website and manage social media channels amongst other things. 

Gordon Johncox, managing director of Frosty Jack’s, said: “We’re thrilled to have appointed McCann Central as our lead creative agency. We were extremely impressed by their pitch, due to the combination of their exceptional creative ideas and clear understanding of the how we envisaged the future of Frosty Jack’s brand.”

McCann managing partner Jon Marchant said: “We’re delighted with this win.  Frosty Jack’s is a fantastic brand with lots of personality and we’re really excited about bringing our creative ideas to life.”

Frosty Jack’s is produced within Aston Manor Cider in Birmingham which is the UK’s second largest cider company by volume. It was first launched in 1997 and is now the second largest selling take home cider in the UK.   

This latest client win adds to McCann Central’s portfolio of brands which includes Pukka Pies, Sunseeker International, Triumph Motorcycles and Vauxhall.

Click here to sign up to receive our new South West business news...
Close