Seneca pumps investment money into Black Country water industry firm

INVESTMENT management and corporate advisory group Seneca has invested in Dudley-based water industry business FJ Holdings.

No financial details have been disclosed.

FJ owns some of the best known brands in the water industry and plans to use the investment cash to increase the export of its products and systems to global markets.

It recently acquired Ham Baker Adams which has facilities in, Stoke, York and Wath.

The £23m turnover group makes process and flow control equipment used primarily in the water and waste water industries.

Andrew Williams, group managing director, said: “The investment from Seneca provides additional support and confidence to grow, to sort out historic issues in Ham Baker and trigger investment into new machinery and generate sales.

“The capital Seneca have invested wasn’t the only factor for us. What we wanted was a partner to help us grow the business with a long-term view towards how we exit as a group of investors.”

Nick Leitch, who heads up Seneca’s West Midlands operation, says he’s excited about what Williams and his team can achieve with the business.

“The potential for the group is significant and if additional capital is required we understand the business and can move quickly to support the team and their plans,” he said.

“It’s an enormous global market, full of opportunities and an inspired acquisition of a leading British innovator in the market.”