Sheikhs baffle Rolls as Middle East buyers turn to new Lagonda

LUXURY sports cars manufacturer Aston Martin has confirmed it is to produce a new super saloon that will see the revival of the historic Lagonda name.

The Warwickshire-based firm said the new car, which will be produced in limited numbers, revived the Lagonda ethos of ‘the finest of fast cars’.

However, European buyers will be disappointed as the vehicle is only being sold in the Middle East; a move the company puts down to “specific market demand”.

The return of Lagonda follows in the wake of other headline-grabbing projects by the Gaydon manufacturer such as the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept.

The latter had been seen as the ultimate Q by Aston Martin car. It had started out simply as a centenary celebration design concept but resulted in exceptional demand and was later turned into two customer commissions.

Based on the brand’s existing flexible VH architecture, the new Lagonda (below) draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre in the body panels.

How the new Aston Martin Lagonda will look It will be hand-built at Aston Martin’s modern manufacturing facilities in Gaydon in a dedicated building previously given over to the One-77.

The new super saloon will be offered for sale by invitation only and, while precise pricing details remain confidential, the company said the asking price would be commensurate with the car’s exclusivity, quality and luxurious nature.

Aston Martin Design Director Marek Reichman said: “The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.

“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”

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