Stoke City works wth Secure Trust Bank subsidary on season ticket scheme

PREMIER League football club Stoke City is to work with a subsidiary of Solihull’s Secure Trust Bank to make season tickets more accessible for its supporters.

The football club is partnering with V12 Season Ticket Finance to develop a new online finance system to make ticket applications easier for the supporters and management. The partnership aims to make purchasing season tickets more feasible for Stoke City fans, by enabling them to spread the cost of the ticket over the course of the season.
 
By providing the club with a secure, web-based system supporters can apply online 24/7 and can get a decision within minutes, without the need for lengthy form filling. The system also integrates seamlessly into Stoke’s existing ticketing company so fans are familiar with the process and club management benefits from hassle-free transactions.
 
Martin Goodman, Finance Director for Stoke City, said:  “We are delighted to be partnering with V12 Finance Group for the provision of season ticket loans to our fan-base.
 
“V12’s simple and straightforward proposition, accompanied by their technological expertise, has made the process seamless and is providing our fans with a service which, up until now, has been denied to them.  We look forward to our partnership with V12 going from strength to strength.”
 
Josh Whittaker-Vyse, Ticket Office Manager for Stoke City, added: “We were delighted to work with V12 Finance on both our early bird and mid-price season tickets – selling over 43% of our overall sales through this method.  

“The ability to offer season ticket finance online to our supporters also meant we saw an uplift of over 10% in online sales.  V12 worked closely with our ticketing supplier and ensured a seamless integration into our current system meaning staff could easily grasp new procedures.”
 
Elliott Barlow, from V12 Season Ticket Finance, said: “A football club’s relationship with its fans is one of its most important strengths, and we are confident that we can make purchasing Stoke City FC season tickets more feasible for the club’s loyal fans.
 
“As part of Secure Trust Bank, V12 is also able leverage the expertise and experience of a team that is on hand to signpost and offer guidance.”