Hilton Birmingham Metropole predicts bumper year

THE Hilton Birmingham Metropole Hotel suggests 2015 could be one of its most successful years yet.
 
Its events pipeline is already 10% higher than last year.

The hotel – near the NEC – had a successful 2014, seeing 10,000 more room bookings than the previous year and an extra 1,700 event delegates walking through the doors.
 
The positive figures can partly be attributed to the attraction of larger events to the hotel during 2014. The hotel has also seen a rise in the number of repeat events, including the likes of the UK Games Expo, which has grown from 600 delegates in its first year at the hotel to 3,500 and is back for its third year in 2015.

The success of its events business last year has also led to the creation of five new positions for the sales and events team.

New developments at the NEC are also expect to be beneficial for the hotel.
 
Patrick Stapleton, the hotel’s general manager, said: “We expect to see occupancy levels increase further and also the length of stay, as people look to make an occasion of visiting the area.

“For example, they may attend an event at the Hilton or the NEC and then decide to stay an extra night to visit ResortsWorld or go shopping in Birmingham.
 
“We also expect to see more leisure users in addition to corporate travellers.”