Hilton Birmingham Metropole creates new jobs to meet conferencing demand

ONE of the region’s largest hotels is creating new jobs to capitalise on growing demand for conferencing and events.

The Hilton Birmingham Metropole plans to expand its events, sales and conferencing team, with the creation of five new positions.
 
The move by comes following a successful first half of the year, which has seen event inquiries increase by 5%. This, coupled with an increase in the number and size of repeat events, has created the need for additional resource, said the hotel, which is close to the National Exhibition Centre.
 
Liz Watson, director of business development at the hotel, said: “We have seen a year-on-year increase in inquiries, and 2015 is proving to be no different. The hotels and events industry is a constantly evolving business and it’s important for us to keep up with the changing demands placed on us.
 
“Not only have we noticed the re-emergence of larger events, the lead-time in which these events are booked and planned is shorter than ever before – a total reduction of 18 percent. This puts huge demands on the events team, hence the need to hire extra staff and why having a strategy to secure repeat business is essential.”
 
The value of repeat business for the hotel last year was £9.2m, a 31% increase on the prior year, and forward bookings for repeat business have also grown with £6.2m already on the books for 2016/2017 – an increase of 30%.
 
The new positions include two Group, Conference & Events (GC&E) Sales Co-Ordinators, who will be responsible for taking enquiries and producing quotations for customers; two Event Planners, who will help to plan key events, as well as manage the hotel’s event schedule; and a Hilton Meetings Co-ordinator who will be expected to manage the needs of clients in the Small Meetings market.

“To help us deal with this demand and increase our business opportunities, it’s essential we have an excellent team on board. Our clients expect exceptional one-to-one service, and that’s why we are looking for the top talent in the industry, and for people who are passionate about creating fantastic event solutions for our prestigious clients,” added Watson.
 
 

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