Land Rover tackles Rugby World Cup logistics with supply of 450 vehicles

LAND ROVER has delivered a fleet of 450 vehicles to support the Rugby World Cup 2015, which starts next month.

The company is supplying the vehicles in its role as Official Vehicle Partner for the tournament.

The fleet comprises a mixture of specially liveried Discovery Sport, Discovery, Range Rover Sport and Range Rover models. They will provide transport for match officials, event support staff and VIPs for the duration of the 44-day competition.

The vehicles are expected to cover an anticipated total of 650,000 miles – enough to drive around the world 26 times – during the course of the tournament.

To mark the hand-over of the final vehicle and celebrate its support of the event, Land Rover created a unique installation using 450 Land Rover keys – one for every vehicle on the fleet ¬– suspended in the shape of a rugby ball.

Jon Wackett, Fleet and Business General Manager, Land Rover UK said: “We are proud and excited to be supporting Rugby World Cup 2015 as the tournament returns to the UK.”

The fleet of liveried Rugby World Cup 2015 vehicles will provide high profile support for the organisers across 13 stadia and all 41 bases being used by the 20 international teams taking part in the event.

With 920 players and 1,100 team staff set to take part in the tournament, Land Rover could accommodate all 2,020 participants in only 289 Discovery Sport models due to its 5+2 seating layout but recognising the likely size of some of the competitors it has sensibly opted for the extra 161 vehicles.

The tournament represents a useful opportunity for the company to raise its profile among its target market.

The Rugby World Cup 2015 is expected to be watched by 2.3 million live spectators and attract a television audience of four billion in 200 countries around the globe, making it one of the biggest sporting events on the planet.

The tournament begins in September 18 and the final will be played at Twickenham on Saturday October 31.