Black Country manufacturer targets £1m of new business

INVESTMENT in new product could provide a £1m boost to business for a Black Country manufacturer.

Brierley Hill-based Alloy Wire International is expanding its range of high performance and anti-corrosive wires as its targets new business in the offshore sector.

To test the market, AWI, which is a leading supplier of flat, round and profile wire, is heading to the SPE Offshore Europe trade show in Aberdeen next month to showcase its products.

The firm believes it has answered the call from companies in the sector which have consistently run into problems sourcing wire in the size and quantity they need.

After more than £250,000 of investment in raw material, AWI believes it now has the products the market needs.

“This is a great example of us listening to an industry issue and reacting proactively to it and the response has been fantastic,” said AWI sales director Angus Hogarth.

“We believe the larger sizes and the fact we manufacture exactly to the client’s specification will be a major draw at SPE Offshore Europe and we’ve set ourselves the target of securing £1m of business in this sector over the next 12 months.”

He said the firm’s technical experts would be on hand at the show to talk through the performance of the different alloys and how its processes offered optimum performance in some of the most demanding and anti-corrosive environments in the world.

AWI, which has recently invested £700,000 into its manufacturing and testing capabilities, already has a long list of customers which supply into the offshore sector.

This sees wire distributed all over the world and used in the production of springs, valves, machined parts and shear pins.

“Our extensive stockholding of materials, ability to provide small batch quantities and two to three-week lead times has helped us establish a global reputation that sees our products sent to more than 45 countries across the world,” added Hogarth.