To Coyne A Phrase
Meat and might
PIE is one of my favourite words in the English language so I’m always interested in what Wrights Food Group has to say.
Football fans and others in the Stoke-on-Trent area will tell you how good the local firm’s products are and I’m as keen as ever to hear about new initiatives from the purveyors of filled pastry paradise.
And now, in a snub to Jamie Oliver and all of his nonsense about how we can live to be 108 if we would only change our diets to those enjoyed by Okinawan fishermen or villagers from Costa Rica, Wrights have cleverly linked their products to strength and power.
For the UK’s strongest man Eddie Hall wowed crowds in Hanley when he deadlifted a 2.5 tonne Wrights delivery van.
Wrights is supporting Eddie’s mission to become the World’s Strongest Man in 2016.
Eddie, currently the fourth strongest man in the world, said: “I have a big local connection with Wrights, and the event was a fantastic way to launch our new partnership. It was an absolute pleasure to give something back to all of my Stoke supporters.”
Wrights retail operations director Alison Harding said: “We’re thrilled to be supporting Eddie in his mission to become the World’s Strongest Man, given his local roots, and sheer talent and determination.
“We hope our wholesome meat and potato pie will help provide the muscle machine with an all-important hit of protein ahead of future strongman events.”
Too right. Let the proper food-powered fitness drive begin here.
He said he’d be back
TALKING about strongmen, you may have heard that Arnie is coming to town.
Mr Arnold Schwarzenegger, to be formal about it, is coming to Birmingham’s ICC on January 21 to be interviewed about his extremely varied career which involved him going from being an unknown in his native Austria to becoming the world’s greatest body builder and then on to achieve the office of Governor of California via becoming one of Hollywood’s best-known action stars.
It’s a fascinating journey by anyone’s standards but what price would you put on listening to it being told at a black tie dinner event?
Well tickets start at £95 but if you want the chance to chat to The Terminator you will need to get the platinum ticket package worth an eye-watering £1,500.
Confusingly the press release telling us about the event said die-hard fans are being given the opportunity to meet their idol.
Die Hard? That’s Bruce Willis surely.
The drinks are on you
IN a rampant show of favouritism towards certain professions, Metro Bar & Grill in Birmingham is offering a free drink today to chartered surveyors and lawyers on production of a business card.
The bar says it is by way of thanking some of its most loyal customers and to be fair property and legal types have treated Metro as an extension of the office for a number of years.
But what about the rest of us – accountants in need of refreshment, dry-mouthed developers and, ahem, thirsty journalists.
Of course what the Metro owners haven’t factored in is that journalists like me have accumulated scores of business cards from lawyers and surveyors over the years.
I should be okay for a right good session this afternoon without troubling the old wallet once.
Bigging up Brum
THOSE PR and marketing types at the CIPR Midlands, in conjunction with Marketing Birmingham, are staging an event focusing on Birmingham’s ‘super September’ and the city’s future.
With a panel made up of big hitters – Emma Gray, director of marketing and communications at Marketing Birmingham, Ashley Innis, communications and engagement manager for Grand Central, Rachel Groves, communications manager for Birmingham New Street, Network Rail, and David Pardoe, retail manager at The Mailbox – it should be a decent session.
The bad news is that you have to put up with me chairing it.
If that hasn’t put you off, you should know it takes place at law firm Gateley’s offices in Edmund Street in central Birmingham at 5.30pm on Thursday October 22nd.
Tickets can be purchased here.
Have a great weekend.
