Joe Delucci’s celebrates new Tesco deal

WARWICKSHIRE ice cream business Joe Delucci’s has agreed a deal with retail giant Tesco which will see more of its products sold in the supermarket group’s stores.

The Lighthorne-headquartered business has introduced two new winter flavours to go on sale in Tesco stores nationwide, along with supplying a further two new flavours to add to the Tesco Finest range.
 
It will now offer its own branded Nocciolata (chocolate hazelnut) and Italian Crème Caramel flavours in 500ml tubs through Tesco stores, alongside its current best-selling Coconut gelato.
 
Joe Delucci’s has also agreed to supply Tesco with its pistachio and vanilla gelato flavours to expand the premium Tesco Finest range.
 
Richard Pierce, co-founder of Joe Delucci’s, said: “Following the success of our current 500ml tubs amongst Tesco customers, we are delighted to add two new Joe Delucci’s flavours across its major UK stores.

“Tesco’s request for Joe Delucci’s as a supplier to its Tesco Finest range also further demonstrates the quality and growing popularity of our authentic Italian gelato product. We look forward to continuing our working partnership with the business and introducing more of the UK to delicious Italian gelato.”