New food and drink venue for Brum as Whitbread unveils Bar + Block concept

WHITBREAD, the UK’s largest hotel, restaurant and coffee shop operator, has revealed it is launching a new restaurant concept, Beefeater Bar + Block, in Birmingham city centre next month.

Located on Waterloo Street on a site occupied until recently by Colmore Bar & Grill, Bar + Block will be an “evolved, contemporary” version of its Beefeater brand and has been designed to suit high street locations. 

The 3,005 sq ft, 173 cover site, adjacent to one of Whitbread’s Premier Inn hotels, will feature a central bar with copper detailing and a large open kitchen. Key design elements include a branded mosaic threshold, butcher’s block host desk, booth-style leather seating and exposed brick walls which will showcase a number of contemporary artwork pieces including a vibrant neon cow.

Birmingham-based agency LIFE has developed the core brand ID. The restaurant design has been developed by Harrison.

Bar + Block is described as an informal all-day dining venue serving breakfast, lunch and dinner with a focus on high quality steaks which are hand cut to order.

The restaurant’s signature dish, ‘Our Butcher’s Block’ will feature a rotating range of limited time only, one of a kind steaks.

David Murdin, COO of brand developments for Whitbread Restaurants said: “Launching Beefeater Bar + Block in Birmingham is not only exciting for us but a fantastic opportunity for people to experience the quality of our food in a unique, edgier and more contemporary environment.

“We’ve taken the very best of Beefeater’s values and reinterpreted them to appeal to a younger crowd, right in the heart of a busy city centre location.”

Bar + Block will officially open on Monday 7th March.

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