How to use Snapchat to boost your business

With the latest frivolous filters, Snapchat may seem like an inappropriate place for a business to blossom, but with 70% of the users between 17-34, it’s one of the best ways to engage young consumers.

Stories

By creating visually entertaining and engaging brand stories with a series of story snaps, millions of daily users are able to view them for up to 24 hours.

Glamour Magazine and Maybelline are great examples of how this platform can be used to engage a different audience. 

Maybelliene constantly update their Snapchat stories every few minutes to engage their audience and keep the brand on consumers minds. 

Competitions

Contests and promotions are a given with any social platform, but Snapchat can make it amusing. Ask fans to share a Snapchat with a friend to help spread the word.

Alternatively ask snappers to take a photo of themselves using your product or service and add their snaps to a special story – this will show how your products are used by real people as well as giving your audience something to relate to.

VIP access

Your audience want something exclusive that they feel isn’t out there for everyone to see. Maybeliene use their Snapchat to give sneak previews about brand new products and create excitement for their launch.

Use Snapchat to give consumers access to live events, this will get your followers excited and they will be able to get a real-time view of your brand and business. In addition, get your snappers involved in the fun, by incentivizing them to create their own event stories to share.

Be the first in the know

Deliver first-hand knowledge of product launches, new collections, special VIP services to your snappers.

Make special debuts on Snapchat with engaging visuals by adding filters, interesting text, emojis, music and more all within the same platform. Fashion brands such as Rebecca Minkoff have used Snapchat to successfully gain more followers and awareness of their current moves.

rebecca

But it’s not just the fashion and beauty industry exploiting Snapchat for business purposes. Fast food chain, Taco Bell known for it’s cheap Mexican snacks and bottled beers is also using the app to give their followers secret announcements about their new products.

Partner up

It can be a challenge to gain a large amount of followers on Snapchat. However, businesses can spread awareness about a brand to an audience that may be hard to reach – partner with ingenious Snapchat influencers for great video and photo content.

These star users could be a great help to increase followers, views and in turn profits.

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