Poultry firm looks to gobble up the market after freehold deal

A WEST Midlands poultry processor is gearing up to sell direct to the public after purchasing the freehold of one of its three poultry processing plants.

ANA Poultry paid an undisclosed sum to secure the deal for the facility at Four Ashes in South Staffordshire.

The food services company, which also has a factory in Wednesbury and two sister plants at Four Ashes, carries out poultry cutting and packaging, selling to wholesalers and retailers across the UK. It has recently won a contract to supply the Armed Forces abroad with individually frozen portions of chicken which go as far afield as the Falkland Islands.

Managing director Martin Finn said: “This is good news for the local economy and also for the 80 staff who are all local employees, some of whom have been with the organisation for over 20 years.

“The freehold purchase came about because we wanted to lay the foundations for expansion, seeking to take the business to the next stage.”

The company was advised which was advised on the deal by law firm Clark Brookes Turner Cary (CBTC), which has offices in West Bromwich and Stratford-upon-Avon.

ANA is now in talks with its Warwickshire supplier in a move which will see it expand its range of produce to include turkey products.

“Our product development team are already testing and finalising a range of marinated poultry products especially aimed at the summer barbeque market which is targeted to launch in early May and which we are very excited about,” added Mr Finn.

Richard Pinning, CBTC managing partner, who worked on securing the freehold purchase, said: “Following the re-structuring, where we advised on the purchase of assets, this latest move has put ANA Poultry on a secure footing to move forward in the future.

“The management has clear ideas on where they want to take the business and how they intend to build it. Hopefully we can further support their ambitions as they continue to develop.”