Why you are more loyal to your deodorant than your boss

A recent survey has revealed that we are more loyal to our brand of deodorant, cereal and our jeans than we are to our boss and place of work.

The research by Superdrug looked into what loyalty means in 2016 and our place of work came in at number 39 out of 50, showing that although we spend at least five days at work a week, we are more loyal to everything from the local takeaway to our dogs.

Just how can you make employees loyal to their workplace though? Here are six ways to keep them loyal to their job and who knows, they could soon be preferring the office to their favourite supermarket and ketchup…

1. Good communication
It sounds simple, but many bosses overlook the power of communication in their office. Make conversations with your employees and take a keen interest in their lives. Check up on them and make sure they are coping with their workload. Your employees aren’t kids, but showing interest and compassion towards them will make you more approachable and will keep them there.

2. Opportunity to grow
If your employees don’t have opportunities other than their current role, they will soon be heading for the door. We all need to grow and learn at work whilst having something to work towards. If your employees don’t have anything to try and succeed for, they will ditch your place for somewhere with more opportunities and where they’ll be better off in the future.

3. Non-toxic atmosphere
You might like being a powerful boss, but it’s not keeping your employees. If there is an awkward atmosphere in your workplace or tension between colleagues, encourage them to sort it out properly as an unhappy office will not keep your employees.

4. Company culture
If you’re a corporate company, that doesn’t necessarily mean that you all need to be so serious. Encourage chilled lunches or days out with your employees where you can all relax and be yourselves. If your employees don’t feel like they can be comfortable around you and their colleagues, they won’t want to work for you. Give them a chance to be themselves in the office and out.

5. Inspiration is needed
Your workers may get stuck in a rut of 9-5 working every day and it can leave them feeling uninspired. Have meetings where you all go over your goals and what you want to achieve and remind your employees about your dreams for the company as often as you can. By getting them involved with your goals, they will want to push themselves and help make the business a success.

6. Respect and gratitude
Employees will leave any job if they feel undervalued and not important. Make a habit of saying thanks when they do something well. It might sound mediocre, but it really is important if you want your employees to remain loyal to their work. Treat your workers with respect and show that you are thankful for their work and they will stick with you.

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