Sign of success for Concept after breakthrough first quarter

SIGN and large format LED display specialist Concept Sign and Display Group has reported a record £4m turnover for the first quarter and said it is now on track to smash an ambitious five-year growth plan – to increase sales to £15m.

The Birmingham-based company, which is shortlisted in the Innovation category at next month’s Business Masters, was established in 1998, has seen a surge in sales from new and existing clients for its traditional signage and innovative large format LED digital displays.

It has completed 30 major builds in the first three months of the year, another record for the company.

Since the start of 2016, Concept has worked with many of the UK’s outdoor advertising giants such as JC Decaux, City Outdoor and Forrest Media.  A tranche of projects, including bespoke displays, have also been completed in the retail sector for the likes of Gallions Reach Shopping Park in London, retail property heavyweights Hammerson, and a further five major retail parks across the UK.

Concept has also continued to build on its relationship with Network Rail, forged through the success of the iconic ‘media eyes’ which were delivered for the New Street Gateway project, and the team has now provided a further three screens for the railway network across London.

To support its ongoing growth and plans to diversify and capitalise on new markets, Concept has now initiated a recruitment drive and will increase its team by 30% before the end of the year.

Sean Morrough, managing director of Concept, said: “Just last year, we set what we thought were ambitious targets for the business; and to now be in a position where we could surpass these in just a year is an incredible achievement. We hit the ground running at the start of 2016, and to have completed 30 major builds in just three months is testament to the expertise, hard work and professionalism of the team.

“What really differentiates us from the competition is our ability to take a turnkey approach – to fully encompass the design, project management, manufacturing, installation and maintenance of signage and digital displays. We maintain long relationships with our clients and secure many contracts through recommendation as a result of our commitment to delivering innovative design-led solutions.”