Media Buzz: RBH Creative; RNF Digital Innovation; Everywhere Travel

RESORTS WORLD Birmingham has appointed Meriden-based RBH Creative Communications Agency to be its lead creative and marketing communications agency.

The full agreement comes after the £150m complex worked with the agency on a project-by-project basis since October 2015.

RBH will be responsible for all creative concepts, advertising campaigns, digital media, research and consumer PR, as well as additional ad hoc projects, tactical activity and event support.

The agency has supported the Resorts World team across a range of projects including retail activation, consumer PR, social media, blogger outreach, events, digital, advertising and more.  

RBH has also been responsible for delivering a number of tactical activation campaigns to drive footfall and increase dwell time, such as the build and installation of The Very Hungry Caterpillar soft play area, creating a British Seaside Resort ‘Birmingham-on-Sea’ including deckchairs, seagulls and giant ice creams, and most recently transforming the venue for a ‘Summer of Sport’ complete with running tracks.

The agency is now preparing a new advertising campaign for the resort’s outlet mall.

A Christmas TV advert is also being developed.

Barry Clemo, Group Strategy Director for Genting UK, the owner of Resorts World Birmingham, said: “RBH have delivered to a consistently high standard since launch and have helped us to promote our retail, leisure and entertainment offering with strong creative, PR and tactical activation campaigns.”

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RNF Digital Innovation has been chosen by boiler manufacturer Baxi to help develop its ambition to lead the boiler market in terms of innovation.
 
The partnership is a direct result of the newly-founded Tech Central initiative that brings local government, education, and businesses together to expand the digital economy in Warwickshire.  It showcases the county as a hub of innovation, capable of rivalling London’s Tech City.
 
Baxi’s Genuine Parts general manager, David Willetts, heads up the Baxi Heating innovation programme.  He has been exploring how the company can continually innovate to set it apart from the competition and, specifically how to work with local partners to support the local economy.
 
Rob Mannion, RNF Digital Innovation’s managing director, said: “Baxi wanted a local partner that could help it on its journey and we’re delighted that it has chosen RNF due to our first-class credentials.
 
“We’ve been working for some time with local blue-chip companies such as Calor Gas and Bridgestone Tyres on their mobile business strategies and are leading the way with mobile innovation through the use of new location technologies such as iBeacons and Geofences navigation technology, and adopting new development frameworks like React Native that allow us to develop enterprise-grade apps in record time.”
 
Dave Willetts said: “It’s great to discover a mobile tech company right on our doorstep that not only has the experience to deliver a mobile strategy into our business, but also shares our vision of continuously innovating.  We believe the partnership will be beneficial to both parties for many years to come.”

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SOLIHULL-based online group travel firm, Everywhere Travel, has teamed up with celebrity product management agency, Call Bruce for an exclusive brand partnership.

The move is a first for both firms and comes as Everywhere Travel looks to beef up its offer to top flight sports teams and personalities.

For its part, Cardiff-based Call Bruce wants to increase the range of its ‘money can’t buy’ holiday experiences, which it delivers to clients and charities at silent auctions across the UK.

Call Bruce is led by former Olympic silver medalist athlete Jamie Baulch. The introductions were made by Everywhere Travel’s PR company, Beyond 400, which is led by Daniel Caines – a former world indoor 400 metre champion and a team-mate of Baulch’s in the 4 x 400m GB relay team.

Stephanie O’Reilly, managing director, Everywhere Travel, said the new partnership offered lots of possibilities for both parties.

Baulch said: “There’s a real synergy as they get the pro sports and celebrity mindset. We’re all about going the extra mile and maximising our client’s fundraising capabilities, so with their travel expertise and contacts being second to none, it’s already taking our silent auction experiences to another level.”

Pictured from left are: Jamie Baulch, Stephanie O’Reilly and Daniel Caines.