Motorcycle retailer creates 10 jobs as it doubles retail space

AN established motorcycle dealership in Coventry is creating 10 jobs as it relocates to larger premises in the city.

Kestrel Honda is relocating to the final two available units at Vantage Park in the city where it will also open the city’s first outlet for KTM road and off road motorcycles.   

The firm has sold new and used motorcycles and scooters from its current 5,000 sq ft home in Holbrook Lane since it was opened by husband and wife Colin and Kay Dewey in 2005.

The relocation sees it double its current capacity and the extra space will allow it to sell bikes from the two manufacturers.

Other businesses on the business park, developed by owner The Wigley Group, include Formula One Autocentres and Magnet. Vining acted as consultants and project managers throughout the site’s development.

Kay Dewey, of Kestrel Honda said: “The business has grown dramatically over the past 11 years when we’ve gone from start up to an established dealership.

“We pride ourselves on our customer service. Last year we were in the top 20 Honda motorcycle dealers in the country and we have been the number one off-road Honda motorcycle seller for a number of years. As a result we really had outgrown our original premises and frankly we were bursting at the seams.

“The new showroom will allow us to stock everything Honda sells with two wheels including, for the first time, the Montesa Trials range.

“At the same time we’ve been talking to KTM for 18 months about bringing the brand to Coventry and I’m delighted we’ve been able to secure the right site for this new venture.”

The fit out of the new showroom has started and it will open for business in November.

Vantage Park is part of Edgwick Park, which was formerly the home of the Alfred Herbert works – one of the world’s largest machine tool manufacturing businesses.

It was purchased by The Wigley Group in the late 1970s and the company has turned the redundant manufacturing site into a mixed use development with sections of the site sold to companies including Gallagher Retail Park, Atritor, Lidl, and DK Packing.

Wigley Group managing director Robert Wigley said: “I’m delighted Kestrel will join other national retailers on the site. Full occupation of Vantage Park is another milestone in the regeneration of the site and is evidence of the health of the commercial property market in Coventry.”

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