DCS Group smashes through £200m sales barrier

WARWICKSHIRE health and beauty products supplier, DCS Group, has smashed its £200m sales target.

The Stratford-upon-Avon company is the official sales and distribution company for P&G, Unilever, Colgate, SC Johnson, PZ Cussons and supplies over 400 customers in the UK.

DCS also owns the Enliven brand and has a factory in Stratford-upon-Avon producing toiletries.
Founder Denys Shortt set the £200m target eight years ago when the company reached the £100m landmark.

DCS Group has increased sales year on year since been established 22 years ago.

Mr Shortt said: “This was a personal target and not easy to reach in a tough retail climate that has seen many retailers and wholesalers decline or close down.”

He said the group’s new board had helped refocus the business, while the support of 300 employees had also been significant.

“Our target for next year is £220, million so the £300m is already in our sights,” he added.

The company was ranked 134th this year in the Sunday Times Toptrack 250 – a list of Britain’s leading private companies.