Jaguar Land Rover pioneers VR to enhance car buying experience

JAGUAR Land Rover is pioneering a new way of buying cars across its global network – through Virtual Reality.

The use of VR means its customers won’t need to wait for newly-launched vehicles to arrive in their local showroom as they will be able to view them ‘live’.

JLR’s Virtual Reality Experience packs will be introduced across retailers by the end of this month so customers can immerse themselves in each new vehicle the company launches.

Even before vehicles are available, retailers will be able to connect customers to a virtual tour where they can see and interact with a life-size model through a VR headset.

Using the latest digital technology, the headset will take customers on a journey ‘under the hood’, with the help of compelling animations to tell the technical stories which make the vehicle special.

The VR Experience also enables the customer to explore a vehicle’s interior in 360 degrees from different viewpoints. A tablet version of the experience is also available if customers want to remind themselves or obtain more details when talking through options with the retailer.

Andy Goss, Jaguar Land Rover Group Sales Operations Director, said: “As if our vehicles weren’t exciting enough already, this new way of buying a car will engage customers further with our innovative capabilities. The VR Experience will also help retailers to break the ice with customers and inject even more fun into the process of buying our vehicles.”

Jaguar Land Rover is rolling out the VR Experience across more than 1,500 retailers in 85 markets, localised into 20 languages.

The company trialled the technology during the launch of the Jaguar F-Pace in the UK last year, and will implement it with each new vehicle launched during 2017, starting with the all-new Land Rover Discovery.

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