Niche food outlets combine for flavour fusion

TWO of Birmingham’s niche food outlets have come together for a two-day fusion of flavours.

Great Western Arcade’s delicatessen Anderson & Hill is taking over Miss Macaroon today and tomorrow (Saturday) and is introducing 10 brand new macaroon flavours.

With savoury seasonings, alcohol-infused additions, and some unexpected combinations, the partnership is turning tradition on its head, mixing up the savoury and sweet snacks.   

Anderson & Hill will be tempting customers with ingredients such as limoncello, truffle honey, black olive tapenade, and mozzarella.

Will Johns, the owner of Anderson & Hill, said he was looking forward to the reactions from those trying the mix of macaroons.

“Food is a real labour of love for both the Anderson & Hill and the Miss Macaroon teams, and we take pride in delivering the very best to our customers. This collaboration has been a couple of months in the making, so to have the final flavours is really exciting. I hope that people enjoy eating them as much as we enjoyed making them,” he said.

The takeover runs for just the two days and starts with a series of four ticketed tasting sessions today. Each one will last an hour and will allow guests to exclusively try all 10 flavours before they are released to the public the next day.

The event is the first in a series of Miss Macaroon Takeovers, which will see other local tastemakers collaborate with the social enterprise to produce wild flavour combinations.

Rosie Ginday, the founder and managing director of Miss Macaroon, said: “Anderson & Hill was a pleasure to work with. Given that this was the first event of its kind, we weren’t entirely sure what to expect. Luckily, Will and the team were really on board from the start and together we’ve made a menu that we are really proud of.

“At the event, we can’t wait to help people discover – and in some cases rediscover – the magic of macaroons. You can guarantee that people will not have tried macaroons in this way before, so our guests are in for a real treat.

“We can’t wait to make this a firm favourite on the Miss Macaroon calendar and see what other combinations we can make in the future.”