Creative companies told to forge links with Czech Republic
MIDLANDS companies in the fashion, giftware and creative sectors are being offered help to boost their export potential by taking part in a Midlands Engine trade visit to the Czech Republic.
Organised by the Department for International Trade (DIT) Midlands team, the three-day Export Insight Visit (EIV) visit to Prague is specifically designed to help consumer sector businesses in the Midlands that have little or no experience of overseas trade.
It takes place between March 13 and 16 and will provide firms with the opportunity to explore their potential for export sales, make business contacts and discover the support available from DIT and its delivery partners in the UK and overseas.
The programme includes a chance to exhibit to Czech buyers, join a buyer reception at the British Embassy, take part in roundtable discussions on key export topics and learn how to do business effectively in the Czech Republic.
Andy Smith, international relationships manager at DIT West Midlands, said: “This is a great opportunity for ambitious Midlands-based companies to test the waters in the Czech Republic and get an invaluable insight into the market, and to discover the kind of support that is available.
“Meeting potential buyers and retailers in the market is essential and this trip could well be the catalyst they need to start exporting.”
He said there were currently dozens of opportunities in the Czech Republic for firms working across the consumer sector – from luxury foods to men’s grooming products.
Jacqueline Champion, of Shrewsbury-based confectioner Champion & Reeve, said would-be exporters would benefit from the visit.
She took part in a visit to Latvia in December 2015 to explore the opportunities in the Baltic markets for her premium-quality nougat, butterscotch and toffee.
“It is critical for any new exporter to visit the market and establish if their product is right and at the correct price point,” she said.
“Visiting Latvia taught us a great deal about the confectionery market over there and we made some very good connections.”
To be eligible for the EIV, companies must be based in the Midlands and operate within the consumer sector; be new exporters or have not proactively exported their goods / services within the last 12 months; and have experience of selling their goods / services within the domestic market.
The cost of the trip is £200 per delegate, which includes flights, accommodation with breakfast, in-market travel and group meals. For more information and to register, firms should visit: www.eivczechrepublic.eventbrite.co.uk
