Birmingham software firm acquired by US partner
A Birmingham software firm has been acquired by its US partner in a deal part brokered out of the Midlands.
Marston Green-based Silver Lining Solutions has been acquired by San Franciso-based Genesys, a global leader in omnichannel customer experience and contact centre solutions.
Midlands-based Catapult Ventures helped to broker the deal.
Silver Lining Solutions is a developer of employee optimisation solutions that help improve employee engagement and company-wide performance. This is intended to help businesses sell more, improve customer service, increase operational efficiency and reduce costs.
The company, which emp0loys 20 people, also has offices in the Asia Pacific region and the United States. It has been an OEM partner with Genesys since 2009.
Paul Segre, chief executive officer of Genesys, said: “This acquisition is a logical step toward increasing our commitment to joint customers, while offering additional workforce optimisation capabilities to our installed base.
“These tools to assess and evaluate employee behaviors, skills, and capabilities are critical for understanding how overall workforce performance can be improved – and ultimately, how they can improve a company’s bottom line.”
Genesys has been offering Silver Lining products — its Performance DNA portfolio comprised of Optimiser and Planner — through Genesys Skills Management, which bundles Genesys Skills Assessor with Genesys Training Manager into one package.
Ed Wass, who led the transaction for Catapult Ventures, said: “We are delighted that the potential we saw in Silver Lining Solutions has been successfully realised.
“We have supported the business in its development and have seen it go from strength to strength in recent years. We are confident that the acquisition by Genesys will be beneficial to both businesses. We are very pleased with the return delivered to the investors in our Advantage Enterprise and Innovation Fund.”
The shareholders were advised by corporate finance advisers, Silverpeak and solicitors Hogan Lovells International.
The terms of the deal have not been disclosed.
