RSC supplier aims to make light work of expansion

A Coventry business that designs and manufactures specialist LED lighting for locations including the Royal Shakespeare Company, the Emirates Stadium and Twickenham, has announced plans to double in size.

Maxilux LED Lighting is dramatically expanding its offering by opening new distribution centres in Kent and Leeds with a view to becoming the UK market leader in LED strip lighting to the electrical wholesale market.

The business, which recently moved to larger manufacturing premises in Falklands Close, Canley, is changing the way its LED strip lighting is sold to wholesalers – from a largely commodity product to a branded, easy-to-fit, end-to-end solution – in order to dominate the market.

The move, which will create 10 new jobs, effectively doubles the size of the firm’s workforce.

The Maxilux-branded distribution centres in Swanley and Morley will service the south east and the north of England.

Both, along with a new service centre in the Midlands, provide fully equipped LED lighting showrooms and will carry stock lines that will allow a same day collection service via Maxilux’s trade counters.

By the end of 2017, Maxilux will have sold in excess of 100,000 metres of LED strip into the market, but its ambitious distribution plans involve having packaged product in more than 300 national wholesalers. If successful, the firm could double in size again by the end of 2020.

The rapid growth of Maxilux has been sparked by an explosion in demand for LED strip lighting in homes, retail outlets, pubs, clubs and theatres.

Maxilux managing director Richard Cockayne said the firm was working to overcome the perception of LED lighting as difficult to fit.

“Electrical contractors are happy because it is easy to identify and fit, and wholesalers can sell more product,” he said.

“The London and Leeds operations will help boost our distribution channels in the south and north of England, while head office can concentrate on the Midlands. We are also looking at our overseas distribution channels.”

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