RETAIL display firm TMC is set to roll-out its range of innovative display units for WOW Toys after a prototype generated a massive sales uplift.

The premium toy brand reported 110% increase in sales over six weeks at Bentalls department store in Kingston.

Holmfield-based TMC is now involved in site surveys at stores looking to house WOW Toys' latest display stand with installation expected to begin this month for the first 15 outlets.

A European roll out is also anticipated next year.

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