A SPECIALIST natural perfumery based in East Yorkshire is hoping its new eco-friendly packaging will tempt exclusive retailers to stock its evocative scents.

Isabelle Gelle launched Les Parfums d'Isabelle in 2007 as an online business but is now hoping to secure deals with retailers such as Selfridges to sell her perfume range.

The perfumes are sold in boxes embedded with wildflower seeds such as Bird's Eye, Black Eyes Susan, Poppy, Black Orchid and Snap Dragon, which can be planted in the garden.

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