Regional Business Information for Yorkshire
Entrepreneur beer baron toasts success after near collapse
22nd October 2009
By David Parkin - Managing Director
Lord Karan Bilimoria of Cobra
FOUR months after his business almost collapsed, Indian beer baron Lord Karan Bilimoria told Yorkshire business leaders that when building a brand the key is to "adapt or die".
Speaking at the Corporate Wisdom lecture at Leeds University Business School, sponsored by DLA Piper......for the full story register now for free or login below...
What a comedian. If the "finest ever Indian beer" has to be brewed in either Poland or Burton-on-Trent, one thing is for sure: it ain't Indian beer . Why do beer drinkers fall for such rubbish? But I guess Burton Snake Lager wouldn't sell quite so well.
William Ballmann