Pizzeria expands across the Pennines
Sheffield pizza company Proove is expanding in the North West as it opens its latest site.
As part of expansion plans, Proove Pizza has leased a 2,000 sq ft restaurant in the south Manchester suburb of West Didsbury.
The company, founded by Deepak Jaiswal and his business partner Rob Engledow, already have a site in Broomhill in Sheffield.
The Manchester site will employ 20 people, and a second location in the city has been identified for growth.
Deepak Jaiswal, co-founder of Proove Pizza, said: “Our vision has always been to develop the Proove brand, to make it synonymous with delicious and authentic, Neapolitan pizzas, here in the UK. We intend to open further outlets across the North of England to expand our offering, whilst keeping our brand values of providing quality product and service, consistent.
“Our new location in West Didsbury, opposite the popular Metropolitan pub, is in an ideal second location for Proove. Burton Rd is an established community of restaurants, boutiques and local businesses.
“A full refurbishment of the unit, which was a former launderette, has been completed. The building work was undertaken by Manchester development company, Urbanise and designed by Sally Trude. The aim was to create a stylish, modern dining space for the people of West Didsbury. The restaurant seats up to 75 diners and has a fully licensed bar.
“We both have a passion for food, and pizza in particular. We’ve spent a lot of time in Naples researching ingredients, techniques and traditions and our aim is to provide quality, authentic Neapolitan pizzas.
“We identified the premises on Burton Road as somewhere we really wanted to launch our second restaurant and we already have our eyes set on a second Manchester location.”
Paul Gibbon, director at Wake Smith’s commercial property division who advised on the Manchester site, said: “We were really pleased to be able to advise on the lease requirements for Proove Pizza’s first expansion.
“The business model established by Proove works extremely well and they have developed a popular brand in Sheffield which is thriving. I’ve been lucky enough to eat there myself. The West Didsbury opening taps into one of South Manchester’s most popular suburbs.”
Proove Pizza currently employs 25 people in Sheffield at its 60 seater restaurant.
