Former Leeds agency owner launches digital venture
The former co-owner of We Are Boutique, Elliot Jones, has launched a digital business, Zigzag.
Jones, who has also worked at Carat North and MediaCom, has launched Zigzag Media in York, describing it as a digital salvation specialist.
The company has recently launched its website and has six staff, with plans to grow further in the coming months.
The new business offers digital service from paid search, SEO and outreach, web development and content marketing.
Founder Elliot Jones said: “Zigzag is a new and exciting chapter in my career. I wanted to channel all the learnings from my previous roles into a structure that really met the needs of what today’s businesses are looking for.
“Companies aren’t looking for an ‘agency’ as such – they want an extension to their marketing department. Someone who understands their business needs and can help them set out and achieve their business objectives – that’s where we at Zigzag will step in.
“I’ve worked in Leeds for many years and felt that to truly set ourselves apart from the agency smog, York was a good fit for us. We’re looking to avoid the disruptions and noise that is associated with the cluttered stereotypical agency ecosystem.”
Ryan Roodt is Jones’ business partner in the venture. Roodt worked at Summit Media, then Brilliant Media and more recently We Are Boutique working across brands such as DFS, Play.com, eBuyer, and Virtual College.
Roodt commented: “I’m really pleased to be heading up the digital team at Zigzag. Our approach is simple – we aim to achieve a competitive return on investment for our clients. To achieve this, it is essential we employ knowledgeable staff across all accounts to ultimately deliver tangible results for our clients.”
