Entrepreneur joins forces with High Street TV to stamp out UK’s litter blight with ‘Elefoot’ invention
A Yorkshire entrepreneur has joined forces with Harrogate-based multi-channel retailer High Street TV to create a handheld waste compressor to tackle litter problems across the UK.
Gordon Black, former chairman of Keighley-based Peter Black Holdings, has invented the Elefoot, designed to stamp out overflowing household bins and wheelies.
Elefoot has now been launched by High Street TV, the rapidly-expanding Harrogate retail business which has turned Black’s idea into reality.
Black said: “I believe the beauty of Elefoot is its simplicity. It is a sturdy, fully-assembled easy-to-use, handheld waste compressor that enables you to generate more space in your bins whilst protecting your hands from coming into contact with the contents. It’s easy to clean and very hygienic.
“In essence, it condenses excess pockets of air, making it easy to squash that overspill, to fit even more rubbish inside and completely close your bin lid. With cuts in bin collections becoming an increasingly common problem, and councils often refusing to empty waste bins which aren’t completely closed, Elefoot is the ideal solution for households generating an increasing amount of waste and struggling with the overflow.
“The advantages are many. Elefoot contributes to cleaner and tidier backyards, driveways and neighbourhoods. It is a hygienic, mess-free and odour-free solution, helping prevent vermin, birds and cats getting into your waste. There’s no need to worry about being fined if your bins are closed, while the smaller Elefoot generates more room in inside bins, reducing the frequency of trips to the outdoor bin.
“I would like to thank Andrew Malcher and Jim Coleman, the founders and dynamic driving forces behind the highly-successful High Street TV, for taking my idea and running with it. They have brought Elefoot to market, from design, to manufacture to branding, and without them, it would have remained just an idea that I had in my kitchen one day as I got splattered by yogurt, trying to squeeze everything into our bin by hand.”
Jim Coleman, chief executive of High Street TV, added: “I believe that Elefoot has huge potential. Whilst clearly ideal for households, it would also be incredibly helpful for organisations like local councils, hospitals, hotels, restaurants and care home operators, saving time and money and helping to protect the environment from the awful litter blight. We are already have interest from councils in both England and Scotland.
“It is estimated that £1bn of local government money is spent on collecting litter every year. It therefore follows that less litter means more much-needed money for education, the police and social care – and would also help to keep Council Tax low,” he said. “It’s very much the right product at the right time.”
