£80,000 funding ignites internet marketing company’s growth plans
An ambitious Sheffield internet marketing company that specialises in increasing the online revenue of SMEs and larger businesses is set for further expansion following an £80,000 investment from UK Steel Enterprise.
Ignition Search, based in Kelham Island, was established in 2007 by entrepreneur Dan Kavanagh to offer services including SEO, PPC and Conversion Rate Optimisation.
Set to celebrate its 10th birthday this month, the investment will enable Ignition Search to meet the growing demand for its breadth of expertise from clients.
The business will also use the funding to support marketing plans and increase the size of team – which currently sits at 22 – to 35 over the coming year, and to improve its office facilities.
Kavanagh said: “This investment will really help us to drive the business forward as we strive for a greater national and international scope.
“Our focus is to consistently provide a better quality service for our clients, driven by generating return on investment for them. The additional funding will allow us to dedicate more time to research and improvements in technology, whilst increasing our team to meet the swelling demand.”
The investment follows a £40,000 cash injection for the firm from UK Steel Enterprise in 2015 which enabled it to invest in a dedicated marketing and sales department, as well as roll out a series of seminars in partnership with a number of Chambers of Commerce across the country.
Allan Wood, regional executive at UK Steel Enterprise which invests in growing companies, said: “Ignition Search continues to demonstrate an aptitude for winning new business in an increasingly competitive arena. It has clearly won the respect of industry peers such as Google, and we are therefore delighted to be in a position to be investing in the company’s future expansion and growth for a second time. It is certainly an exciting and ambitious organisation set for a very bright future.”
A subsidiary of Tata Steel, UK Steel Enterprise provides equity and loan finance to growing companies, as well as business premises at its Business & Innovation Centres.
