Sweet deal for Brymor with Yorkshire ice cream

North Yorkshire ice creamery Brymor is celebrating the successful launch of its Yorkshire Ice Cream, which is now being stocked in supermarkets across the county.

Morrisons and Tesco have stocked Brymor’s signature ice cream in a collective 70 branches.

Brymor Dairy, based at High Jervaulx Farm in Wensleydale, is known for its luxury Guernsey ice cream which has been made on the farm since 1984.

Now the firm has created Yorkshire Ice Cream, made with local milk from Holstein Friesian cows.

James Ashford, the managing director of Brymor, commented: “We have been thrilled by the success of our new Yorkshire Ice Cream, which was officially launched three months ago. It has proved to be amazingly popular and an outstanding success.

“The weather so far this spring and summer has been fairly erratic, with warm spells followed by days of rain. So it’s not been perfect ice cream weather, which makes the reaction to our Yorkshire Ice Cream even more pleasing,” said Ashford.

“This approach has paid dividends. We created Yorkshire Ice Cream to bring the great taste of traditional dairy ice cream to a wider audience – and that is exactly what has happened. I want Yorkshire Ice Cream to become a staple in every household, like Yorkshire Tea or Wensleydale Cheese.

“We called it Yorkshire Ice Cream as it’s just that – made in the Yorkshire Dales by local people using local ingredients. I believe that’s one of the reasons why it has proved so popular in the county and, indeed, beyond.

“We see Yorkshire Ice Cream as Brymor’s take on ‘Yorkshire Fair Trade’. We’re producing a Yorkshire product at a better price, we’re paying our farmer a better price for the milk whilst maintaining fair terms of trade for our farmer,” he added.

Sir Gary Verity, chief executive of Welcome to Yorkshire, said: “Welcome to Yorkshire works hard to champion the county’s fantastic culinary offering and I’m delighted to see this Yorkshire business now associated with major national brands like Morrisons and Tesco.

“Our county prides itself on its quality, home-made produce, it’s one of the many reasons Yorkshire has a record-breaking number of visitors flocking to the county.”

Pictured: James Ashford of Brymor with Sir Gary Verity, the chief executive of Welcome to Yorkshire