Media agency moves into Leeds office

Programmatic agency Cadreon, a division of media giant IPG Mediabrands, is launching in Leeds.

Cadreon is the ad technology unit of media agency IPG Mediabrands, a New York Stock Exchange listed business and owners of Leeds agency Stickyeyes, based on Wellington Street.

The agency uses advanced technology to deliver the programmatic strategies across the market.

The team will be housed at Stickyeyes Group HQ. Staff are initially being drawn from within the Stickyeyes Group staff but it says it has “ambitious” plans for rapid expansion and development.

The Cadreon team consists of over 450 programmatic specialists working from 20 offices and servicing 68 markets worldwide for local and global clients including Johnson and Johnson, Amazon, Continental, GoPro and Zurich.

Nick Tulloch, Head of Cadreon UK said: “Cadreon’s expertise lies in market leading programmatic solutions; we were the first team to offer solutions encompassing TV and Out Of Home and the first team to have global clients across all markets.

“In addition, our platform-neutral approach means we’re able to provide a uniquely open, flexible and unbiased approach which allows us to create the right solution for each individual client rather than adopting a one size fits all approach.

“The launch of our office in Leeds further demonstrates our commitment to investing in and expanding the competitive set of the Group to ensure we give clients access to a truly unrivalled, best-in-class programmatic offering.”

Craig Chalmers, CEO, Stickyeyes Group, said: “One of the reasons Stickyeyes joined the IPG Mediabrands Group last year was to give both our existing and new clients’ easier access to the talents and expertise of an already world-class and global team.

“By securing Cadreon expertise in Leeds we’re not only upskilling our existing team but building on the already impressive skills and resource of the Cadreon programmatic network.

“Cadreon’s approach to using data and technology to plan and buy the right audience for brands to drive effectiveness efficiently combine really well with Stickyeyes audience-focused digital engagement methodology. We are looking forward to integrating Cadreon into our existing client plans and welcoming new clients who want a local programmatic service.”

Pictured: Members of the new Cadreon team Mike McDougall, Steve Lee and To…

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