Leeds start-up on mission to prevent food waste with new app
A Leeds-based start-up which has created a smartphone app that highlights end of day reductions on supermarket goods is going from strength to strength.
Yellow Label has developed an app which notifies users of grocery goods that have been reduced to clear due to expiration dates coming up.
The app was developed by Toma Paro, Sam Patchitt and Richard Torpey, and has been beta-tested with shoppers around Leeds.
They are currently in early discussions to see if it can be used by one of the bigger supermarket chains later this year.
Paro said: “We developed the app while students at Leeds University out of necessity to know where we could buy cheaper groceries and to help people shop smarter with greater transparency. However what keeps Yellow Label together is that we are all passionate about combating the issues of food waste, and the only way we thought this was possible was to make something that was commercially viable to retailers.
“The feedback we have had following beta-testing has been very positive from our consumers and helped us in approaching retailers.”
To support the business the team joined accelerator programme Entrepreneurial Spark Powered by NatWest.
Based at the Headrow, Leeds, Entrepreneurial Spark is a business accelerator programme which has partners KPMG, Dell Technologies and Pinsent Masons.
Toma said: “The programme has been extremely good in taking our business idea to the next stage through the various tools and resources provided. It’s exciting to see where we will go from here.”
Melissa Hulme, entrepreneur development manager at NatWest, said: “The team at Yellow Label have developed a fantastic app which will make food-shopping easier for consumers and retailers. We wish the business every success for the future.”
